It turns out that impulse buys, such as candy at the checkout counter, have been suffering in recent years thanks to online shopping. More and more individuals are using the Internet to buy things like groceries, and companies such as Hersheys have been affected.
The solution for these companies is to find a way to create an equivalent method of enticing online customers to purchase their products. I’m not quite sure how such a thing would be possible without things like popup windows or other methods that traditionally have been annoying to consumers. But it will be interesting to see how these companies adapt. For more, read the full article on business insider.